Belly’s Mountain café

The aim of Belly’s Mountain café will be to provide a friendly and comfortable atmosphere where customers can receive quality drinks, foods, and services at a reasonable price.

Business proposition

Belly’s Mountain café will feature a full menu of reasonably priced comfort food influenced by the American style cooking tradition; however, based on the time-honored recipes from around the world. The café will feature a coffee house with space for live performers and dessert bar. The café will provide a variety of choices to customers. We intend to use low-fat recipes whenever possible in such a manner as not to sacrifice appeal or taste.

Objective

With respect to the café’s business transaction, Belly’s Mountain café will choose to be unique and distinctive in its customer experience. We intend to display an image of wholesome, healthy food in an environment that is clean and attractive. So as to start the business, Belly’s Mountain café will need a start-up capital of $350,000. I believe that establishing this business will help bridge a large gap in the market as there are very few restaurants in Fort Worth.

Technology platform

With this business idea, Belly’s Mountain café intend to bring a twist to how customers pay their bills. Belly’s Mountain café will consider partnering with My Check that is a leading mobile payment technology platform. The technology will help provide an avenue for customer engagement through its branded mobile payment application. The mobile app will provide customers with the opportunity of viewing and paying their bill from their phone using Google Wallet, PayPal, Apple pay, credit card or debit card. The application will also allow clients to order additional menu items and also access special offers and rewards that are only redeemable in the app.

Current market review

When considering the full-service restaurant market in the United States, it is a $100 billion industry, and it has an annual increase in revenue going to 5% yearly. There are more and more people who are choosing to eat out. When considering that women are now joining the workforce and two-income earners per household, there tend to be no one available to fix meals. The people in Fort Worth tend to be a mostly aristocrat, and they are willing to pay enough to get good food. Fort Worth is also a great place to raise a family where the population is approximately 800,000. These are people who are educated and want to spend more for a quality product. However, there are no enough restaurants that can reach this large population. Therefore, establishing a café in this area will help meet the needs of the population.

Market competition

The area that we are targeting has some few competitors; however, there are no competitors who provide the fun and relaxing atmosphere that Belly’s Mountain café plans to establish. The Belly’s Mountain café will appeal to the urban professionals in the city, the downtown hotel visitors, and the workers with a desire for a sophisticated and yet casual eating and entertainment experience. The café will also meet the needs of the underserved residents in the area. The target market includes singles, married couples, and students, and couples with children.

Business model drivers

When looking at Fort Worth, it tends to be moving towards the creation of evening entertainment venues. Belly’s Mountain café provide the opportunity to make this possible which is something that the competitors do not offer. The city is in need of venues to accommodate the burgeoning music scene, and because this business idea aims at providing an entertaining environment, we will be able to meet the needs of the people in Fort Worth.

Potential risks

The major risk we anticipate from this business once it starts is a lack of attracting enough customers to the café. If the business is unable to attract enough clients to the business, it can have a great impact on Belly’s Mountain café success. However, we intend to put more effort for the promotion so as to help drive traffic at Belly’s Mountain café.

Management team

I will be the owner of Belly’s Mountain café and will be the manager of the business and I will also manage the personnel at Belly’s Mountain café. I will employ Leah as the chef as she has been developing interesting and flavorful food for over six years. Patrick will be managing finances as he has a degree in accounting and has been working as an accounting for various companies.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in pre written essays online if you need a similar paper you can place your order from custom nursing essay.