Client satisfaction

Introduction

Clientsatisfaction is one of the core issues that every business organization seeks to realize in their quest for customer retention and consequent profitability. The case is the same for a healthcare organization, where for profitability to be attained, it is imperative that client satisfaction is enhanced. Through marketing research, it becomes possible for the management of these healthcare organizations to assess their situations by looking at their service delivery, addressing any issues that could be inhibiting successful delivery of their services. The paper is going to look at the three research projects that the marketing director wishes to carry out, providing an assortment of recommendations on what should be done to promote the success of these interventions. The paper is going to provide the ideal sampling methodology for each of the suggested cases, providing a rationale for the selection of each of the methodology.

Question One

The first case encompasses the desire to establish the number of probable patients who have an erectile dysfunction in the selected population to use the information in establishing a sexual dysfunction clinic. The sampling population for this case is going to be all the males who are aged between 35 and60 years in the geographical area surrounding the hospital. The sampling frame is going to include all the households that are within the area, with the sampling method involving every male member who is above the voting age.

Through the assessment of these issues, it becomes evident that the department ought to employ the probability sampling methodology. The fact that the department head is already aware of what should be chosen implies that the males in the community know their likelihood of being selected. This attribute is easy to understand since it requires that every participating male has to exhibit some sexual dysfunction to be included in the study (Das, 2017). The easiest way of ensuring that the community gets these surveys is via the use of mailing services to the selected members of the community to reach all the parties that have been identified by the department head. Through this strategy, it will be possible to uphold the anonymity attribute of all the participants, guaranteeing them their privacy and confidentiality as there is no requirement that for the provision of personal information.

Effective assessment of the population that has sexual dysfunction in the community is critical to the planning of the clinic. The assertion is that the success of the clinic is based on the establishment of the actual population that is affected and the common issues that are affecting this population. The profitability of the clinic is dependent on the number of services provided as well as the existence of a significant population that will be accessing these services. The fact that the department is aware of the parties to be selected ensures that the issues that have been addressed are reflective of the core requirements of the clinic (Grover, 2016). It thus follows that through the assessment of this population, the department can not only assess the number of people who will need their services but also the type of services that are going to be provided.

The implication, therefore, is the ease in customizing the type of services to be delivered. Further, the department enjoys the ease in planning their service delivery by ensuring that all they can handle the established cases and also regarding the skills that are needed. Thus, the information collected through this review ensures that the planning function in the department is based on evidence that is reflected in the effectiveness of their decisions and planning (Yaghoubi, Rafiei, Khosravizadeh, Mirbahaeddin, Jalilvand, Sarkhosh, & Ranjbar, 2017). Financial projections are completed through these assessments, informing the department on whether it will be financially prudent to undertake such an investment.

Question Two

On the second section that encompasses the desire to establish whether their clients are being greeted and serviced accordingly by the billing as well as admitting department will encompass the use of an assortment of patients to be able to get a clear picture. The objective, in this case, is to get a high response rate from the patients to get the best picture relating to their satisfaction with these services. In that case, it becomes evident that the use a convenience sample that is based on nonprobability sampling methodology should be used by the medical team as they determine whether these patients are being greeted and serviced.

The goal in the use of this strategy is for the care providers to be able to discuss with the patient's such issues as their perception of attitude as well as services that they are getting from the billing as well as billing department which in this case can be indomitable fast and uncomplicated. The main issue, however, in this case, would be the inability to determine the sampling error. The primary care group could thus carry interviews on a one on one basis with the patients as they examine how they are being greeted and serviced (Grover, 2016). Further, the use of interviews allows the care group that is collecting the information to develop the much-needed rapport with these patients as a way of ensuring that they can access these patients in future should the need arise.

Patient satisfaction is at the core of every healthcare organization as it informs the basis on which services are provided, and financial planning is implemented. In that case, the determination of whether the patients are greeted and well services is central to the success of the organization. The use of convenience sample coupled with the interviews offers the ideal mode of assessing for the satisfaction of these patients. Convenient sampling ensures that respondents are selected easily and fast. Interviews on the other hand ensure that the primary care medical group gets the direct feeling of the patients. They will be able to not only receive responses from these patients but also gain insight on patient expectations (Das, 2017). The interviews will further provide valuable information on attributes that the medical group should be looking out for as they try to address the quality attributes at the organization. One on one patient interaction will provide the primary care providers with all the information they need to design effective greeting and servicing parameters to guarantee the satisfaction of these clients.

Question Three

The third section revolves around the MCO’s examination of the core concerns that physician’s exhibit as they agree to become part of the organization’s panel of doctors who will be treating the managed care plan subscribers. In the selection of the ideal sampling method, it is imperative that the method aids in the collection of primary data for the assessment. The ideal methodology thus is in the use of focus groups, which are a qualitative method. The strategy will revolve around the MCO implementing the focus group discussions via the use of a stratified sample by focusing on the establishment of the core concerns by the physicians that may make it hard for them to agree to become part of the panel of doctors to be treating their patients (Hanney & González-Block, 2015). Through these focus groups, the MCO will have access to vital information that will depict the pattern as well as the core concerns that affect the desire of these doctors to work at the facility. The establishment of these issues makes it possible for the MCO to the device the necessary interventions to resolve these issues and consequently ensure that the doctors are willing to work at the facility.

The satisfaction of panel doctors is the main strategy that the community care organization can be offer quality services to the managed care plan subscribers. The use of a stratified sample provides the MCO with an excellent opportunity of assessing for the satisfaction of the panel doctors as a way of establishing the necessary interventions. Through the use of the focus groups discussion, there is the establishment of an ideal discussion environment since there is the involvement of stakeholders who are directly affected by the issues at hand (Harindranath & Jacob, 2017). The assertion is that the use of focus groups allows the selected panel doctors to engage each other in generating solutions that can be adapted to the current situation.

 Further, the engagement of these panel doctors in the examination of the prevailing issues affecting their satisfaction ensures that the ideas generated are evidenced based and that they are reflective of the core concerns of the organization. Thus the MCO stands to benefits more through the use of focus group discussions present an opportunity of customizing these solutions and additionally seek any clarifications as well as suggestions that will resolve the situation in the best way (Hanney & González-Block, 2015). Through these, the community healthcare organization is going to maintain a collection of skilled and satisfied panel doctors, an attribute that is going to play a significant role in the satisfaction of the subscribers.

Conclusion

Overall, healthcare organizations can only succeed on those occasions they possess a qualified and satisfied workforce in addition to ensuring that the clients are satisfied with the nature as well as the quality of services that are being provided. The paper has established that through the employment of an assortment of research methodologies, a healthcare organization can evaluate their current standing and additionally device strategies they can use to promote their success.  Use of strategies as interviews and focus group discussions have been found as beneficial to the organization as they help in the collection of one on one responses from the clients. The fact that they can get clarifications and also access new insights that were not originally in the research further depict their importance. Issues as maintaining the confidentiality of the participants have also been established as critical to the success of the studies.

References

Das, M. (2017). Healthcare: An Emerging Area of Research. International Journal of Research in Finance and Marketing, 7(4), 13-29.

Grover, R. (2016). Healthcare marketing: The paradigm shift. Current Medicine Research and Practice, 6(3), 138-139.

Hanney, S. R., & González-Block, M. A. (2015). Health research improves healthcare: now we have the evidence and the chance to help the WHO spread such benefits globally. Health research policy and systems, 13(1), 12.

Harindranath, R. M., & Jacob, J. (2017). International Journal of Pharmaceutical and Healthcare Marketing. Marketing, 11(1), 97-110.

Yaghoubi, M., Rafiei, S., Khosravizadeh, O., Mirbahaeddin, E., Jalilvand, M., Sarkhosh, S., & Ranjbar, M. (2017). A systematic review of factors influencing healthcare services marketing in Iran. Bali Med J, 6, 268-78.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in essay writing services. If you need a similar paper you can place your order from cheap assignment writing service services.